For Advertisers: Google AdWords
Reach people when they are actively looking for information about your products and services online, and send targeted visitors directly to what you are offering. With AdWords cost-per-click pricing, it's easy to control costs—and you only pay when people click on your ad.
You create your ads You create ads and choose keywords, which are words or phrases related to your business. Get keyword ideas
Your ads appear on Google When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
You attract customers People can simply click your ad to make a purchase or learn more about you. You don't even need a webpage to get started - Google will help you create one for free. It's that easy!
Google AdWords offers you:
Targeted reach Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network.
Greater control You can edit your ads and adjust your budget until you get the results you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.
Measurable value There's no minimum spending requirement or time commitment. And with the cost-per-click option, you're only charged if people click your ads. This means every dollar of your budget goes toward bringing new prospects to you.
Concerned about costs? Don't worry—AdWords puts you in complete control of your spending.
Set your budget There's no minimum spending requirement--the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.
Avoid guesswork We provide keyword traffic and cost estimates so you can make informed decisions about choosing keywords and maximizing your budget. (Estimate keyword costs)
Pay only for results You're charged only if someone clicks your ad, not when your ad is displayed.
Payment options vary by country and currency.
Local and regional targeting Set your ads to appear only to people searching in a particular state, city, or region. Now it's easy to target online customers within, say, 25 miles of your front door.
Reach people when they are actively looking for information about your products and services online, and send targeted visitors directly to what you are offering. With AdWords cost-per-click pricing, it's easy to control costs—and you only pay when people click on your ad.
You create your ads You create ads and choose keywords, which are words or phrases related to your business. Get keyword ideas
Your ads appear on Google When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
You attract customers People can simply click your ad to make a purchase or learn more about you. You don't even need a webpage to get started - Google will help you create one for free. It's that easy!
Google AdWords offers you:
Targeted reach Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network.
Greater control You can edit your ads and adjust your budget until you get the results you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.
Measurable value There's no minimum spending requirement or time commitment. And with the cost-per-click option, you're only charged if people click your ads. This means every dollar of your budget goes toward bringing new prospects to you.
Concerned about costs? Don't worry—AdWords puts you in complete control of your spending.
Set your budget There's no minimum spending requirement--the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.
Avoid guesswork We provide keyword traffic and cost estimates so you can make informed decisions about choosing keywords and maximizing your budget. (Estimate keyword costs)
Pay only for results You're charged only if someone clicks your ad, not when your ad is displayed.
Payment options vary by country and currency.
Local and regional targeting Set your ads to appear only to people searching in a particular state, city, or region. Now it's easy to target online customers within, say, 25 miles of your front door.
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