Jul 1, 2007

Sell My Foreclosure Blog for $100,000?


I’ve been talking with people in the last several weeks about selling this “internationally infamous” foreclosure blog. The offers are over $100,000 at this point. Still trying to see how serious people are and making sure the blog will fall into good hands.
I also have some opportunities to sell-off partial ownership and stay on as a partner to develop this blog/site further to ride the huge foreclosure wave that is coming. Either way I want to do something with the “equity” in this blog or take on a financial partner.
So what can I do with $100,000?

Pay down or settle debt - both foreclosure related and unsecured debt
Thing is… 100 grand can do a lot of damage to my mountain of debt. I figure I have about 170K or so of unsecured debt plus whatever I end up owing after all the foreclosures get sold by the banks that reposed them (200-300K?).
I hear I can settle the debt for much less then what I owe. “Pennies on the dollar” maybe? I may have to hire an expert debt negotiator for that.
Or invest into a high-yield fund for passive income…
Alternatively, 100 grand can produce some SWEEET passive income if invested into a nice equity fund with monthly returns of 5% or more. That would accomplish my passive income goal I set back in 2000 when I graduated high school.
This income would give me some peace of mind for once and help me start paying down debt as well as focus on other income producing activities.
Would I continue blogging? What about the advertisers? What about The Foreclosure Code book?
If I sell, advertisers will stay and continue getting great exposure. I’m sure selling the blog for 100 grand or more will create some great additional coverage. Plus, I would not just completely stop blogging here.
My agreement with the new owner or equity partner will include me blogging for at least an extra month or two to let people know how things are going with the transition and what not. Depending on the deal I may end up blogging here indefinitely (with proper compensation or benefits) to keep things juicy and keep the drama going. And if not here I will be blogging elsewhere.
I will also make sure I will have the ability to market my upcoming foreclosure book here and what not.
I’m glad I didn’t kill it… potential of this blog
Even through all the drama, I’m sure glad I kept this foreclosure blog going. There is A LOT of value in this blog that some people don’t see (and sometimes I don’t see), provided it’s leveraged correctly.
My goal has always been to do something good with all this exposure - help people in foreclosure, make money to take care of my family and of course continue to position myself for bigger and better things.
Also, I realize that I am under-utilizing the potential of this blog, the search engine positioning and all the exposure. I could be doing a lot more but I have been so busy and distracted with the financial pressure that it has been hard.
My financial situation is so tight right now that selling some or all of the equity in this blog is a smart idea, I believe.
As long as the blog goes into good hands or I take on a financial partner that has a similar goal as I do: truly help people facing foreclosure. It’s OK to make a ton of money in the process but it’s NOT OK to screw people.
Some things to consider…
Google PageRank 5 as of last update. This will most likely jump to 6 or 7 because of all the great inbound links that continue to be formed, (especially from the media).
Alexa Rank of 30,915 and getting better every day.
Almost 10,000 daily visitors / 20,000 daily page views and growing. Looking at the traffic chart there has been outstanding growth in the last 9 months. And even though I was down for a quarter of this month the numbers for June are still very strong. (When the blog was down the traffic meter was off.)
Advertisers love it! Because of SEO benefits, brand recognition and good traffic, my advertisers see a lot of value to advertise on this blog. My Sweet Links section was sold out in a matter of days back when I first introduced it with only 10 spots at $100/month. Now I’m upto $150/month with 25 spots and they’re selling like hotcakes still. Premium ads at $500/month are goind strong too with continue interest. I see those selling out soon too.
Over $6,000/month just from direct ads once all the spots are filled. This doesn’t include doing a banner across the top for an extra $1,000-3,000/month and other ideas I had. The Google AdSense brings in an extra $1,000+/month (once the anti-click-fraud plugin is installed) and inline text ads are doing another grand a month or so. With a little bit of time and work this is easily a $10,000+/month blog.
Huge potential for leads: foreclosure consulting, shortsale, refinancing etc. Even without offering any kind of a “foreclosure help” service I get 4-10 emails per week asking for help. Unfortunately, I haven’t been able to help much because I don’t have a system setup yet and I don’t have a lot of expertise to help aside from my personal experience. If the blog is to be reconfigured to cater to people in foreclosure I can see 20-100 leads per week from the current stream!
Top ranking for keywords. This blog comes up on the first page of Google for the terms “foreclosure” and “hardship letter”. The term “short sale” has been gaining ground also and I believe is on the 2nd or 3rd page right now (The results are slightly different in Australia). There are a bunch of other great terms that I come up under. If you’re interested I’ll give you a whole list. With more focused content creation and SEO strategies, we can get even higher organic placement and grab more keywords.
More Sweet Media and Coverage If I stay on as a partner, I will continue being open and welcoming of any media coverage or sweet linkage from other websites. I find that by being open and honest about what I’m trying to do, people are willing to put me in the spot light. I have a genuine desire to make something good out of all this and I think others pick up on it.
Gigantic foreclosure wave is just starting! If you are smart I don’t need to convince you of the trends. The huge amount of sub-prime adjustable-rate mortgages and other craziness in the lending industry is going to create the biggest wave of foreclosures world-wide in the history of man kind!! Lots of people are going to need help.
So the opportunity is ripe. Feel free to contact me with offers upwards of $100,000 or any creative joint venture ideas that will allow me to cash out a sizable chunk of that.
If I was doing better financially I would NOT want to sell but simply hire people and grow this blog into a monster foreclosure helping machine. However, right now I gotta do what I gotta do. I’ve been blessed with all this exposure and it’s time to cash-in on it a little bit.
That plus the money from the upcoming Foreclosure book should help me make a pretty sweet comeback.
But hey, if I don’t choose to sell it, then I will continue telling me foreclosure story and developing this blog into something positive on my own. It’s all good!
. . .

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